When it comes to The Belize Collection, I think the best channel for them to use is by far social media. Social media is ingrained into every single aspect of our lives. I think Facebook should honestly be the main social media platform that we should use.
With the type of customer that is trying to be attracted to The Belize Collection are usually middle aged or newly weds with a fair amount of disposable income. Many resorts are already advertising on Facebook using ad agency’s like the one found here.
Now, there is a great deal of other people in this age demographic that use other social media apps other than Facebook, but Facebook is the predominantly used social media channel used by such. People tend to browse through their favorite social media platform in their downtime, and that’s really when a company will want to grab someone’s attention and make them realize The Belize Collection is the right choice for them.
Social media channels like Facebook allow people to view the places they want to visit, as well as interact with people who have actually stayed there and not just paid representatives. There are many examples of this, and another explanation can be found at the following website .
How many young adults are looking for an all inclusive safari or honeymoon getaway? That’s why I say The Belize Collection should be more focused on Facebook than platforms like Snap chat, Instagram, and Tik Tok. Younger age groups tend to use the other platforms, while our particular target market uses primarily Facebook.
Things like interactive ads and, virtual tours, testimonies, and and pictures galore to show people all they can experience with The Belize Collection. In all honesty, most people in the target market for this resort doesn’t use much social media, but the one platform thy use is Facebook.
Ricky's World 