A lot of people don’t realize that there is an actual strategy to advertising. This is a very important tool for an advertiser. No military operation would be deployed without a strategy because people’s lives are on the line. The same type of strategy should be employed by an advertising firm because in reality, most jobs are on the line and a proper strategy being deployed can show a company you really care about them and the awareness that is trying to be brought to light by such campaign.
According to Forbres.com, a strategy is important and unwavering. This may not be fun, but it is important. An advertiser can stray away from his strategy because it has to be implemented step by step to work. This is different from tactics since you can change your tactic during a campaign, but not your strategy. You can find the Forbes article here. If an individual wanted to change the strategy, the whole campaign would have to be ripped down and started over.
A strategy is not something you just tweak as you go. Strategy in advertising is so important because not only does it give your campaign a course of action, but it also gives your client an idea of how you are going to implement the campaign.
According to INC.com, a strategy must be implemented, and not tweaked. this will give a mixed message and never let you see the light of the end of the tunnel. competence in business is a must, and in advertising there is so much competition that if you don’t set yourself up to be different from competitors, your not giving a client an opportunity to see how desirable your work is. You can view this article at any time from this link.
All in all, set yourself apart, and if you do anything to help your career in advertising it should be to make your strategy, get it approved by your client, and stick to the plan!
Ricky's World 